Panatta exhibited at the Arnold Sports Festival UK 2026, held from the 27th to the 29th of March at the NEC in Birmingham, with an impressive 21m x 15m island stand designed to maximise visibility and create an immersive brand experience.
A large overhead hanging banner ensured strong presence across the exhibition hall, while the layout incorporated a meeting room, casual seating area, and a dedicated meet-and-greet zone to support both formal discussions and informal engagement. A discreet storeroom provided essential operational support throughout the event.
The stand was finished with high-gloss laminate flooring with ramped access, offering both a premium look and full accessibility. Barriers helped define the space, while a central reception desk welcomed visitors. A striking LED AV wall and bold self-adhesive graphics enhanced the visual impact, supported by coordinated furniture, integrated electrics, and lighting to deliver a dynamic and professional exhibition environment.
A highlight of the event was a visit from Arnold Schwarzenegger, who stopped by the stand to engage with the team and explore the display. A photo of this moment is shown below, capturing a memorable interaction and adding to the stand’s overall impact at the show.
Client:
Panatta
Show:
Arnold Sports Festival UK 2026
Sizing
21m x 15m