Enterprise Holdings has a rich and distinctive heritage. It's a truly remarkable story of how entrepreneurship, hard work and a big dream can turn a tiny start-up into a world-class company. The company was founded in 1957 and to this day is still in private ownership.
With 83,000 employees, Enterprise Holdings and its affiliates own and operate more than 1.5 million cars and trucks, making it the largest car rental service provider in the world measured by revenue, employees and fleet.
The CCD is Ireland's first purpose-built international convention and event venue, designed by award-winning architect Kevin Roche and located centrally in the city on the banks of the River Liffey. Opened in September 2010, The CCD is a premium-priced venue reflecting the quality of the building, which provides the very latest technology, offers outstanding service and has a fantastic location in one of Europe's key destinations.
Enterprise Holdings had three main brands to promote at World Travel Market; Enterprise rent a car, Alamo Rent A Car & National Car Hire. The focus was to create a large managed meeting area for staff to have back to back meetings with customers and partners alike.
The stand occupies a peninsular site at this prestigious event and a level of high visibility is essential to the client. An 8m diameter ring was hoisted above the stand with clients logos applied; the impact was huge and dwarfed what their competitors had in place.
The stand benefitted from audio visual content, meeting rooms, kitchen and reception area. Access to this stand is important so the inclusion of a continuous ramp around the stand was a welcome addition.
The client reported having had an excellent show with many favourable comments on a functional and innovative stand.