Smug Dairy exhibited at The Food & Drink Festival 2026 – Lunch!, held on the 16th and 17th of September at ExCeL London, with a 5m x 3m stand located at L161. The compact space was designed to deliver strong brand visibility while creating an engaging environment for showcasing the product range.
The stand incorporated a practical storeroom, two counters and integrated fridges that allowed products to be displayed clearly and kept chilled throughout the event. Vinyl flooring provided a clean, durable finish, while bold graphics helped reinforce Smug Dairy’s distinctive brand identity.
A prominent 3D LED-lit feature and integrated stick lights added visual impact and helped draw attention to the stand. Carefully planned electrics supported the lighting and refrigeration requirements, resulting in a bright, functional and professional space for visitor engagement.
Client:
Smug Dairy
Show:
The Food & Drink Festival 2026
Sizing
5m x 3m
