United Aviation Services (UAS)
Testimonial
"UAS has no hesitation in recommending DCE as a partner: we have worked with them for many years now and they have always had the ability to conceptualize into the finest details the identity and message that we were trying to get across.
Across all exhibitions and continents; we count on Scott and his team to have the utmost professionalism, supporting and feeding our ideas from the pre-planning stages throughout the construction of our stands and afterwards."
Sheraz Padsha, Creative Manager - July 2011
Case Study
Background
United Aviation Services (UAS) is a leading International Trip Support Service provider that has been catering to the Aviation industry's needs for more than 11 years. UAS' multi-cultural OPS team is available 24/7 to provide over flight and landing clearances on very short notice; they arrange and coordinate full ground handling services and fuel uplifts even in the most challenging regions across the globe.
Following a thorough market analysis, UAS decided to adapt to the new technologies available and follow the latest market trends in an effort to continuously meet their clients' expectations.
Brief
UAS wanted to use the 2011 European Business Aviation Conference and Exhibition (EBACE) to showcase their new product and service developments to an audience of existing clients and potential clients. The event was also the perfect opportunity to launch a hands-on rebranding campaign to ensure that the brand really reflected the quality of work delivered by UAS on a daily basis.
The stand design and build was key to reflecting UAS' new brand, with an objective to provide an open welcoming stand that projected a feeling of quality and excellence.
Stand
UAS had a totally new stand for EBACE 2011, incorporating two large enclosed meeting areas, hospitality and soft leather lounge seating.
Results
The high degree of this visible branding allowed visitors to navigate their way to the UAS stand with ease and was a major contributor to UAS' success at the show this year. Feedback was extremely positive.
